Idealista, the real estate platform with the highest traffic in Europe, has officially announced its entry into the French market with the launch of the idealista.fr portal.
After more than two decades consolidating its leadership in Portugal, Spain and Italy, the technology company behind idealista is now taking a strategic step in its European growth, promising greater transparency for the French market and more agile tools for industry professionals.
idealista’s next big European bet is France
Founded 27 years ago, the company wants to offer French users a home search experience it describes as simpler, more intuitive, safer and faster. For industry professionals, the goal is to provide a platform that offers greater freedom, flexibility and efficiency in their daily work.
To lead this new operation, Idealista has recruited Aurélien Flament, one of the most recognised voices in the French real estate and proptech scene (technology applied to the property sector).
With 14 years at leboncoin Immobilier, where he played a central role in the company’s growth, Flament now takes on the task of expanding idealista’s presence from its newly opened offices in Paris. The main focus is building a strong team to help local agents grow and improve their client portfolios.
Jesús Encinar, founder and CEO of idealista, highlighted the importance of this new milestone in the company’s history.
“Entering the French market is a huge challenge, but we are approaching it with the utmost respect and sense of responsibility,” he said. He added that 27 years of daily work with professionals across Europe give the company the knowledge and tools needed to succeed in a competitive market such as France’s.
“Even though we are new to France, we understand the specifics of every market we lead and the concrete needs of professionals,” he added.
idealista’s arrival in France is built on its structural strength, as it currently holds the largest property database on the European continent. The platform has more than 1.5 million active listings, 7.3 million monthly users and receives over 200 million visits a month worldwide.
Acting as a global showcase for more than 70,000 real estate professionals across Europe, the new idealista.fr portal aims to attract not only residents in France but also international investors, launching with an interface available in 18 languages.
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